Today is Saturday and that means laundry washing day for me. Hey I am a regular kind of guy! As I embarked on this most OCD of all OCD tasks I discovered that my laundry powder had run out so I went to the supermarket to buy a new box of clothes washing laundry powder.
When I got there I was confronted with this wall of different types of laundry powder boxes all different shapes and sizes and colours all claiming different sorts of things. I thought
“S**t, all I want is a box of washing powder and I am going to have to make 30 decisions to end up with the one I want”.
Now I know what home work exercises to give my clients who are tormented with indecisiveness. To hone their decision making skills just go and buy some laundry powder.
So I started the process and decided on the size I want and the kind of money I want to spend. The rule of thumb with this kind of product in the supermarket is never buy the cheapest as the quality is crap. Also never buy the most expensive as they use the psychology that people will assume it is the best quality when it is no better than the average priced brand.
On a side note sometimes people ask me about how to pick a therapist, to which there is no easy answer but there is one thing I tell them not to do. Never pick the one with the biggest and most expensive advertisement. Now if one is choosing a plumber or an accountant it may be OK to pick the most expensive advert. But in choosing a therapist there is something not just right about the one with the most expensive advert. I can’t articulate why it’s just an intuitive conclusion. Having been in the counselling industry for 30 years, to me there is just something wrong with a therapist who presents self in the biggest advert.
However back to the topic at hand. I finally reached the point where I had decided on two possible items to buy. One was called Bam and the other was called Blast. That was my choice - Bam or Blast. Who thinks up these names? Some psychologist would have done a PHD on this. Someone would have received a doctorate for a study on the marketing psychology of laundry powder and concluded that names like Bam and Blast are the ones that would sell. Hey it worked on me!
Also as I pondered this decision one is confronted with a paradox. There are questions one muses over such as what does my life mean and who am I? And then I realise I am in a supermarket pondering on which product to buy - Bam or Blast!
So I made my decision and Blast it was. However there was still one decision to go. What scent do I want - lemon or frangipani? Do I want to smell like a lemon or smell like a flower when I wear my clothes? Last time I chose lemon because it seemed more manly to smell like a lemon as compared to a flower. But this time I chose frangipani because of late I have been developing my feminine side.
Today I have been walking around smelling like a flower. And after all that decision making I feel like I have to have a valium and have a lie down.